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The High Cost of Standing Still: Why You Can’t Ignore Go-to-Market and Revenue Operations

In today’s fast-paced market, failing to optimize your go-to-market (GTM) and revenue operations isn’t just a missed opportunity—it’s money and growth left on the table.

💸 Fragmentation Wastes Money

  • Nearly 30% of marketing budgets are lost to duplicate or poorly aligned efforts.

  • Companies with fragmented marketing spend 20% more on ads, but don’t see better results.

  • Integrated marketing drives 10–20% higher revenue growth.

Takeaway: When teams don’t work together, you pay more and get less.

 

🔗 Hurt Revenue & Customer Satisfaction

  • Siloed sales and marketing teams lose 10–15% of potential revenue.

  • Companies with siloed data see customer satisfaction drop by 27%.

Takeaway: Breaking down silos boosts revenue and keeps customers happy.

 

⚡ Strategies Cost You Big

  • 89% of teams say poor GTM collaboration directly impacts revenue.

  • 85% admit their GTM strategies are still out of sync.

Takeaway: Misalignment means lost customers and missed growth targets.

 

🎯 Fail Without Clear Focus

  • Up to 90% of business strategies fail.

  • Only 6% of companies regularly revisit their goals.

Takeaway: Clear, aligned goals are rare—but critical for success.

 

🚀 Faster Growth

  • Highly aligned organizations grow revenue 58% faster and are 72% more profitable.

Takeaway: Alignment is your secret weapon for growth and profitability.

Ready to Stop Leaving Money on the Table?

Don’t let fragmentation and misalignment hold your business back. The opportunity cost is real—and growing.

Foundry360 specializes in helping organizations align teams, streamline operations, and unlock new revenue streams with proven, data-driven strategies and content marketing solutions. Let’s turn your revenue operations into a growth engine.

Contact us today to get started!

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Whether you’re seeking strategic guidance, digital transformation expertise, or a trusted partner in navigating the evolving healthcare landscape, I invite you to connect and explore how we can shape the future together.